Monthly notes on digital organising, fundraising, and shipping software under a deadline that will not move.
Most campaigns leave money on the table at the exact moment a donor is most motivated. Here's the flow we ship every time.
When a clip hits two million views at 10pm, your donate page can't blink. A field guide to edge caching under load.
A sign-up isn't the finish line. The design decisions that turn a curious supporter into a shift-showing volunteer.
A campaign site that fails a screen reader fails voters. Why we build to WCAG AA from the first line – and what it costs when you don't.
Vanity metrics lose campaigns. The four numbers your finance lead should be watching every hour of the closing stretch.
The news cycle won't wait for your two-week sprint. How we structure an on-call team that can put a page live before the story breaks.