Rapid response isn't a heroic all-nighter. It's a practice: templates approved before the crisis, a publishing pipeline with no meetings in it, and a rota that means someone competent is always awake.
The template library does most of the work. Statement page, petition, fundraising ask – each one pre-approved by comms and legal, so the on-call engineer is filling in fields at midnight, not chasing sign-off.
"The statement page that ships in the first hour raises more than the perfect one that ships tomorrow."
Then you drill. Run the fire drill in week one, time it, and cut the slowest step. Every real moment after that gets a short post-mortem, and every post-mortem makes the next response faster.
