SERVICE 06
Brand & Identity
Full brand systems – naming, identity and messaging – the visual and verbal language that carries a movement.
WHAT YOU GET
Naming & identity
Logo & visual system
Messaging framework
Typography & colour
Brand guidelines
Collateral & templates
A movement's brand is shorthand for everything it believes. We build names, logos and messaging that make people believe – coherent from the corflute to the donation receipt, and sturdy enough for a hundred volunteers to use without a designer in the room.
Every system ships with the practical kit: guidelines, templates and a component library wired into your site, so the brand survives contact with the campaign trail.
HOW IT SHIPS
Four steps from audit to election day
01
Audit
We map your story, your audience and the field you're running in.
02
Design
Identity and messaging developed together, not bolted on.
03
Integrate
Rolled out across your site, collateral and channels.
04
Optimise
Guidelines and templates that keep the system coherent as you grow.